Top 5 Personal Finance Apps on iOS in Kenya, Q2 2025

In the second quarter of 2025, the landscape of personal finance apps on the iOS platform in Kenya showed varied performance across the top five applications. According to data from Sensor Tower, these apps demonstrated distinct trends in downloads, active users, and revenue.

Chumz: Save & Invest saw fluctuating weekly downloads, starting at around 473 and dipping to 219 mid-quarter before recovering to 316 by the end of June. The app maintained a relatively stable base of active users, starting at 5.3K, with slight fluctuations, and ending the quarter at 5.3K again.

Money Manager Expense & Budget had modest weekly downloads, peaking at 111 in early June. Active users increased from 607 at the beginning of the quarter to 834 by the end, indicating growing user engagement.

Splitwise experienced a peak in downloads at 104 in early June, with active users showing a slight decline from 256 to 266 over the quarter. Revenue was relatively stable, with minor fluctuations, remaining around $30 to $70 weekly.

CashTrails+: Personal Finance had a consistent download rate, with a notable increase to 54 in the final week of June. Active users remained steady, averaging around 850 throughout the quarter.

MoneyCoach: Budget Planner showed a varied download pattern, with a high of 44 in early June and a decrease towards the end of the quarter. Active users increased from 90 to 111, while revenue saw fluctuations with peaks of $59 in early June.

These insights provide a snapshot of the personal finance app market in Kenya, highlighting the dynamic nature of user engagement and app performance. For more detailed analytics, visit Sensor Tower's platform.